- In the U.S., the enthusiasm was less intense: it "...sold about $77 million worth of tickets at movie theaters in the United States and Canada during its first three days," and "The biggest North American opening this year had been $68 million for 'Ice Age: The Meltdown' seven weeks ago. But 'The Da Vinci Code' numbers were still far from the $115 million record held by 2002's 'Spider-Man.'"
- The reason it had such a big opening weekend was because of overseas markets: "'The Da Vinci Code' earned about $147 million overseas, the biggest international opening ever."
- It didn't even do as well in the U.S. as another movie with a religious theme: "The strong sales came despite -- or because of -- an onslaught of protests and publicity not seen since another religious movie, Mel Gibson's 'The Passion of the Christ,' earned $84 million domestically during its first weekend in February 2004. It grossed $612 million worldwide."
Monday, May 22, 2006
De-Coding the Media
It's interesting to me to notice that news articles like this one are trumpeting that the opening of the The Da Vinci Code movie was "the second-biggest debut ever at the global box office." Facts from a little further down in the article:
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